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How to Elevate Your Talent Brand with Recruitment Marketing

We can no longer rely on the same old tactics to attract top talent. It takes creativity to capture candidates' attention and stand out in a crowded market. Looking for a little creative inspiration for your talent branding efforts? Check out these tips from the pros at Hired, HRU, Stripe, Thomson Reuters and Uncubed.

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Why You Should Invest in Your Employer Brand

Have you ever wondered why certain companies never have to worry about searching for the best applicants? Those companies have likely taken the time to stand out above their competition and brand themselves. Investing in your employer brand is more profitable than you think. Here are four reasons you should care.

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New! 10 More Awesome Careers Pages

Looking for a little inspiration for your company's Careers Page? Check out the latest installment in our popular 10 Awesome Careers Pages series to get some ideas for showcasing your company culture and building an appealing employer brand.

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How to Use Engaging Content to Attract Top-Notch Talent

Candidate experience is now more important than ever. In the era of social media, where people have the ability to share messages with wide networks with just a few taps and swipes, experience is especially crucial for the people you don’t end up hiring. And those people touch more facets of the business than you may think.

Employer branding and marketing in general are moving rapidly toward more integrated and customized customer experiences. The first part in designing candidate experience programs is considering the attraction phase, or how to start building a dialogue with potential candidates.

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Your Job Description Is Doing Double Duty—And Why That's a Problem

For anyone involved in recruiting, job descriptions are an integral part of the hiring process. Unfortunately, many companies are not using this tool optimally. The misuse of job descriptions boils down to one core problem: Using a single document to serve two completely different purposes.

There should always be a distinction between how you describe a job internally and the way you promote it to the outside world—and the typical job description doesn’t do either very well.

Why is this distinction important? And how can you make sure you’re not guilty of overburdening your job descriptions? Read on to find out.

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5 Ways to Attract Women to Your Tech Company

The world is—thankfully—becoming a more equal place. People of both genders are more educated than previous generations, new immigrants have the same chances to start successful businesses as citizens born in that country, people with disabilities are more visible and given more opportunities to succeed on their own merits. We are becoming a more inclusive society.

So why are only 14.3% of management and board level executives in Silicon Valley women?

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Talent Management in Action: One People Manager's 3-Pronged Approach to Fully Developing His Team

I would define my people management style as part Michael Scott and part therapist. Like Michael Scott from “The Office,” I am quite candid by nature and tend to lead with personality. And unlike Michael Scott, I have a pretty specific communication plan for my team. One of the lessons I learned early on was the best way to keep people on the same page is to make sure everyone has access to the same book. That said, being open and forthright has become a big part of my managerial style.

Read on for my unique 3-pronged approach to people management...

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