3 mins, 45 secs read time
You work hard to get candidates interested in your company—you’ve perfected your pitch, sent personalized InMails, even galvanized your employees to share job postings on social media—but you still aren’t getting great applicants.
You might even be part of a company that truly cares about its people and knows that hiring the right talent is key to driving results. But without a great career page, you’re unlikely to spark interest from top talent.
According to LinkedIn research, only 25% of candidates are actively seeking a job. This means that the large majority of the talent pool needs to be moved by your career page in order to spend the time applying. Yet the reality is that most career pages aren't built with this in mind.
Does one (or more) of these common offenders sound like your company’s career page?
- It’s no more than a list of vacancies.
- It uses stock photos (you’re not fooling anyone).
- It uses cliche job titles like “ninjas” and “rockstars.”
- There’s no why—why a great candidate should work for you.
Here are the top career page examples:
Why we love it: Airbnb's career page shares a clear mission statement that inspires. It explicitly defines the type of employees they're seeking, while also intriguing great applicants with quotes from regular fireside chats with well-known innovators.
Why we love it: Carrot Creative's career page gives an authentic look into company culture through videos of employees collaborating and socializing. It also includes fun, interactive elements like rocket ships and astronauts.
Why we love it: Crunchyroll's career page has a unique animation that shows they are seeking talent in all departments. Its messaging speaks to builders looking to make an impact. Job descriptions define the principal roles and responsibilities of each position and the role it plays in the Crunchyroll strategy.
Why we love it: The Dubsmash career page invests in a sleek design and easy-to-use UI. The team uses quotes to show personality and humor around the company and each role.
Why we love it: On its career page, Pinterest defines the 4 core values of the organization. Quotes by current employees are segmented by role, to better speak to the motivators of each type of worker.
Why we love it: The Data Robot career page describes the team, tech and perks that make it a great place to work. It also includes the opportunity to apply for a job that doesn’t fall under a specific open role.
Why we love it: Zenefits' career page tells the story of the company's growth. It also shares the answers of several employees when asked, “what’s my favorite thing about Zenefits?”
Why we love it: Squarespace provides a unique opportunity to participate in a world-class candidate experience. Their career page gives a look inside office life, benefits and employee activities.
Why we love it: Critical Mass is a digital experience agency that is searching for people with an appreciation for design. Its careers site is sleek and clean, creating an experience that intrigues and lures in its target design-focused demographic. It clearly knows its audience, making it highly appealing.
Why we love it: TaskRabbit humanizes the company with pics of the founders and their dog. The career page does a great job of outlining the company values and who they are as an organization.
Want more examples of what great looks like? Be sure to check out the 10 more awesome career pages blog.