Going Mobile: Meeting the Expectations of Today’s Job Seekers

mobile_recruitingA mobile recruiting strategy is no longer a nice-to-have feature; it is an integral aspect of a successful talent acquisition strategy. Candidates increasingly use their mobile devices, whether smartphone or tablet, to learn about job opportunities, research companies and apply. Despite the growing demand among candidates for mobile-optimized recruiting processes, many companies are unprepared to meet candidates where they are and deliver the experience today’s candidates expect.

The repercussions for employers that fail to meet this need are significant. For one, without leveraging mobile, companies are simply neglecting to connect with job seekers and project their employment brand over the channels and devices they prefer. As more candidates perform the job search with their mobile devices and expect to apply from them as well, they are more likely to abandon the application if they have to complete it from a computer. Not only are companies that lack a mobile recruiting strategy missing out on recruiting top talent, but they can also do some damage to their overall brand. Without a mobile-optimized recruiting strategy, the company will be seen as behind the times and struggle to attract today’s candidates.

But it’s not just about accessing the careers site or job posting from a mobile device; an effective mobile recruiting strategy should be developed with the mobile user in mind. So, how can you tell if you’re delivering a good mobile experience or not? Put yourself in the candidates’ shoes – or their devices. Using your own device to access the career page will let you see things from the candidate’s perspective. Is the site mobile-optimized, or do you have to zoom in to read content? Can you easily navigate between pages? Could you apply to your own positions from the palm of your hand? If the process leaves you frustrated, just imagine how your candidates feel.

As candidate behavior continues to evolve, more job seekers expect to have a completely mobile-optimized recruiting experience. And if they don’t get it, they’ll look toward the next opportunity. Those companies that understand this and adopt the technology that facilitates a seamless mobile apply process will have a significant advantage in a competitive hiring landscape. At the same time, the use of mobile can extend to internal processes as well. With recruiters and hiring managers able to perform key tasks on their devices whenever and wherever they want, candidates can move through the pipeline much faster, further improving the candidate experience.

Companies that don’t put high priority on delivering a mobile candidate experience will continue to see top candidates fall through the cracks. To ensure this doesn’t happen, it’s well worth it to take a look at your current mobile capability, see what needs to change, and adopt the systems and strategies that can deliver a more robust mobile recruiting experience that meets the needs and expectations of today’s mobile job seekers.

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