Yes, You Can Measure the Candidate Experience. Here's How!

One of the key steps toward effective recruiting is building a recruiting culture and cultivating a great candidate experience. Organizations who are great at hiring make recruiting a company-wide effort, relying as much on employees and executives as the superheroes on HR and talent teams.  

Recruiting teams know it can be challenging to convince certain departments or people within the organization to get on board.  They may say they don’t have time, or the perception is that they don't find it all that important. Recruiters are left with the daunting question, “How do I as the recruiter, convince the CTO to prioritize recruiting, adjust his or her beliefs, and actually change behavior?."

The Greenhouse Candidate Survey is the answer! By collecting consistent data and actual quotes from candidates, it's possible to point to real evidence that shows how resistance to participation in the hiring process is holding the organization back from being awesome at hiring.

Imagine starting a meeting with a hiring manager about a new job with these two facts:

  • 15% of candidates strongly disagreed with the idea that our interviewers are well-prepared and conducted the interview skillfully. Only 3% of candidates say that about the average company

  • Candidate quote: “I’m not sure my interviewers even knew what role I was applying for. Questions were vague, duplicated or irrelevant.”

That will surely get your team’s attention and set the stage for some change in behavior!

You could show data comparing department vs. department, office vs. office, or your company vs. the Greenhouse average. Trend the data over time to see if you’re improving. Make candidate satisfaction a company metric that everyone pays attention to.

The survey can also be used to identify opportunities to strengthen your hiring processes. Delphic Digital, a digital agency implemented the candidate survey and learned that candidates thought their interview process could have been more challenging to better assess their skills. Delphic Digital embraced this feedback and used it to create a more thorough screening process.

Here's a look at Greenhouse's candidate survey feature. This is a snapshot of what candidates see:

And here is a quick overview of the type of report you can pull on how candidates have been responding:


Candidate satisfaction is largely in your control and has profound effects on your company’s talent brand, offer acceptance rates, how many people withdraw before the end of the process, referrals, and more. Tracking and using the data is a powerful way to change your organization’s hiring practices for the better.

Wondering what else should you be measuring? Download our free eBook, 5 Talent Metrics for Effective Recruiting to find out.

5 Talent Metrics for Effective Recruiting

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