Redesigning Your Jobs Website? How Inbound Recruiting Can Help
Hannah Fleishman is the Inbound Recruiting Program Manager at HubSpot. Hannah leads inbound recruiting initiatives at HubSpot to help attract top talent globally. She collaborates with recruiters to build the company's employment brand through personalized marketing. Before taking on recruitment marketing, Hannah was on HubSpot’s Public Relations team. Follow her on Twitter at @hbfleishman.
Job seekers have changed dramatically over the past ten years.
The problem is, most job websites haven’t changed at all.
It used to be that if a candidate wanted to learn more about your company, culture, or team, they had to ask a recruiter. Fast forward to present day and 73% of job seekers start their search on Google (CareerBuilder, 2015). Employers don’t start or control the conversation today, and companies need to act accordingly. That’s why when we redesigned HubSpot’s jobs website, we took an inbound recruiting approach to match our candidate experience to the way people find jobs today.
What are HubSpot's tricks for designing a better careers page? Read on to find out!Read more