How Thomson Reuters Used Instagram to Attract Candidates
This post was edited by Shelby Burghardt, who joined Thomson Reuters in 2014 and is currently the Global Employment Brand and Recruitment Marketing Manager. She develops the external recruitment messaging and go-to-market strategies to attract the most capable workers to Thomson Reuters globally. She also provides the vision and leadership for recruitment marketing campaigns across all 4 business units, with a heavy focus on digital and social media recruitment. Follow Shelby on Twitter.
Social media is a necessity when it comes to employer branding these days. Candidates are actively participating in brand voyeurism. They want to know how it feels to work for a company even before they apply. According to a report done by SkillSurvey, “80% of talent leaders globally agree that employer brand has a significant impact on their ability to hire great talent.” Our response to this at Thomson Reuters was to help candidates picture themselves working out of our offices around the world.
Thomson Reuters provides professionals with the intelligence, technology, and human expertise they need to find trusted answers. We enable professionals in the financial and risk, legal, tax and accounting, and media markets to make the decisions that matter most, all powered by the world's most trusted news organization.
Our global employer brand team is made up of a team of two, and manages the corporate social media recruitment strategy, job board initiatives, brand awareness strategy, and region-specific go to market strategies. Our primary goals for 2017 are to increase our presence on social media through advertising and generate a strong brand presence in the US and Canada.
Want to learn more about how we ran a campaign on Instagram to attract candidates? Read on!Read more