How to Use Engaging Content to Attract Top-Notch Talent
Arianna Posillico is a Marketing Manager at Meritocracy, an innovative digital head hunting platform that allows young professionals to virtually explore the most interesting companies in Europe and receive targeted recommendations. By using machine learning to analyze companies' hiring behaviors, Meritocracy is able to efficiently offer job-seekers the best-fit opportunities, letting them discover work environment, people, and culture of the companies before applying. Connect with Arianna on LinkedIn.
Candidate experience is now more important than ever. In the era of social media, where people have the ability to share messages with wide networks with just a few taps and swipes, experience is especially crucial for the people you don’t end up hiring. And those people touch more facets of the business than you may think.
Employer branding and marketing in general are moving rapidly toward more integrated and customized customer experiences. The first part in designing candidate experience programs is considering the attraction phase, or how to start building a dialogue with potential candidates.Read more