You work hard to get candidates interested in your company—you’ve perfected your pitch, sent personalized InMails, even galvanized your employees to share job postings on social media—but you still aren’t getting great applicants.
You might even be part of a company that truly cares about its people and knows that hiring the right talent is key to driving results. But without a great careers page, you’re unlikely to spark the interest of top talent.
According to LinkedIn research, only 25% of candidates are actively seeking a job. This means that the large majority of the talent pool needs to be moved by your careers page in order to spend the time applying. Yet the reality is that most careers pages are pretty darn awful.
Does one (or more) of these common offenders sound like your company’s careers page?
- It’s no more than a list of vacancies.
- It uses stock photos (you’re not fooling anyone)
- It uses cliche job titles like “ninjas” and “rockstars”
- There’s no why—why a great candidate should work for you
Here are the top career page examples:
Why we love it: Airbnb's careers page shares a clear mission statement that inspires. It explicitly defines the type of employees they are and are seeking, while also intriguing great applicants with quotes from regular fireside chats with well-known innovators.
Why we love it: Carrot Creative's careers page gives an authentic look into company culture through videos of employees collaborating and socializing. It also includes fun, interactive elements like rocketships and astronauts.
Why we love it: Crunchyroll's careers page has a unique animation that shows that they are seeking talent in all departments. Its messaging speaks to builders looking to make an impact. Job descriptions define the principal roles and responsibilities of each position and the role it plays in the Crunchyroll strategy.
Why we love it: The Dubsmash careers page invests in a sleek design and easy-to-use UI. The team uses quotes to show personality and humor around the company and each role.
Why we love it: On its careers page, Pinterest defines the 4 core values of the organization. Quotes by current employees are segmented by role, to better speak to the motivators of each type of worker.
Why we love it: The Data Robot careers page describes the team, tech, and perks that make it a great place to work. It also includes the opportunity to apply for a job that doesn’t fall under a specific open role.
Why we love it: Zenefits' careers page tells the story of the company's growth. It also shares the answers of several employees when asked, “what’s my favorite thing about Zenefits?”
Why we love it: Squarespace provides a unique opportunity to participate in a world-class candidate experience. The careers page gives a look inside office life, benefits, and employee activities.
Why we love it: Critical Mass is a digital experience agency that is searching for people with an appreciation for design. Its careers site is sleek and clean, creating an experience that intrigues and lures in its target design-focused demographic. It clearly knows its audience!
Why we love it: TaskRabbit humanizes the company with pics of founders and their dog. The careers page does a great job of outlining the company values and who they are as an organization.
Be sure to check out the 10 more awesome careers pages blog, too!
Need help with your career page? Submit a form and start your 20 minute assessment with one of our Greenhouse Careers Page experts: https://grow.greenhouse.io/career-page-assessment-atf/p/1